Client Overview
Client: A 40-year-old Maternity & General Hospital
Industry: Healthcare
Core Service: Pregnancy & Delivery Care
Location: Kerala
This hospital had been serving the community for over four decades. Though known once as a trusted name in maternity care, over time, the brand lost its emotional connection and visibility among people.
Challenges
- The hospital’s branding and communication were outdated and failed to reflect its long-standing legacy.
- Traditional mindset in marketing with very limited online presence.
- People had started forgetting about the hospital due to lack of digital engagement and visibility.
- No strong visual identity or storytelling that connected with modern mothers.
Objective
To rebuild the hospital’s brand identity and reintroduce it to the community as a trusted, modern, and emotionally resonant healthcare provider focused on motherhood and family care.
Strategy & Approach
- Brand Repositioning & Identity Creation
- Started from zero — redefining the hospital’s core values, voice, and emotional essence.
- Designed a new logo with a story — symbolizing a mother holding her child, representing love, care, and the essence of motherhood.
- The logo became the heart of the rebranding, connecting both emotionally and visually with the audience.
- Storytelling Through History & Testimonials
- Revived the hospital’s 40-year legacy by sharing heartfelt testimonials from patients and highlighting its long-standing trust.
- Created content that celebrated “Generations of Care” — showing how mothers and families continued to trust the hospital for decades.
- Digital & Social Media Presence
- Built a strong online presence with consistent visual design, tone, and message.
- Planned and executed a launch event to reintroduce the hospital to the community.
- Developed content that showcased the hospital’s facilities, technology, and compassionate staff — helping audiences rediscover the brand’s warmth and reliability.
Results
- Reconnected with the local community through emotional and value-based storytelling.
- Significant increase in online engagement and recognition across social media platforms.
- Hospital’s image transformed from “traditional” to “trusted & modern”.
- The new logo and communication theme became a symbol of motherhood and care in the region.